Aftermarket revenue architecture

Your installed base is a revenue engine.Most manufacturers run it like a cost centre.

Triumtas helps heavy manufacturing SMEs turn the machines already in the field into predictable, high-margin recurring revenue — through a four-week diagnostic and an execution playbook built by operators, not theorists.

Book a 30-min call Estimate your leakage

Industrial & capital equipment4-week diagnosticNo lock-in

An illustrative fleet · 126 machines

Aftermarket captured

Machines serviced by you

44 / 126

Serviced by you Parts & service going elsewhere Recovered

The problem

You win the CAPEX sale, build a large installed base — then let the recurring revenue walk out the door.

It isn't a sales problem. It's structural: aftermarket is run as a reactive service function, not a designed revenue system.

01 / VOLATILITY

Revenue rises and falls with CAPEX cycles

One lost deal breaks the quarter. With no recurring layer underneath, the business lives deal to deal and can't forecast with confidence.

02 / BLINDNESS

The installed base isn't mapped or segmented

You know roughly how many units are out there — but not which customers, which lifecycle stage, or which are quietly switching to a competitor.

03 / LEAKAGE

Service attach and parts share are low

Customers buy parts from anyone and contracts cover a fraction of the base. The margin that should lock in loyalty goes to third parties.

04 / REACTIVE POSTURE

Aftermarket only moves when something breaks

No lifecycle plan and no upgrade or retrofit pipeline. Revenue arrives when the customer calls — often after a competitor has already been in.

How much is it worth to you? Put your own numbers in.

Open the leakage calculator

Leakage calculator

What is your installed base leaking each year?

Four inputs, your own numbers. Nothing is stored or sent unless you ask for the breakdown.

Leaking to third parties, per year

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Aftermarket pool

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You capture

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Upside at target

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Captured todayUpside to targetStill with others

Get the full breakdown

Method: pool = machines × annual spend per machine. Leakage = pool × (1 − current share). Upside = pool × (target − current share); 5-year figure is undiscounted. Works in any currency. An illustrative estimate from your inputs — not a benchmark. The diagnostic replaces these estimates with your actual data.

The framework

Installed Base Monetisation Architecture™

Three engines, one operating system. Built to move aftermarket from reactive service to predictable growth.

Engine 01 · Foundation layer

Installed Base Revenue Architecture

We map, segment and quantify your installed base — where revenue is leaking, where it's concentrated, and where the untapped upside sits. The analytical foundation for everything else.

IB mappingAttach-rate analysisParts penetrationLifecycle modellingConcentration risk

DeliverableInstalled Base Revenue Blueprint™

Engine 02 · Execution layer

Aftermarket Expansion Engine

Blueprint insight becomes a working growth plan: account mapping, territory alignment to installed density, service-contract conversion, parts growth and a retrofit pipeline.

Account mappingTerritory alignmentContract conversionParts growthRetrofit pipeline

DeliverableAftermarket Growth Playbook™

Engine 03 · Enablement layer

Lifecycle Consultative Selling

Your commercial and service teams learn to sell the full lifecycle, not just the original machine — value positioning, objection handling and impact-based KPIs that keep aftermarket front and centre.

Value sellingCAPEX-to-aftermarketObjection handlingRevenue KPIs

Delivered asExecutive workshop series

Built inside sales operations

Every model was used inside a real capital-equipment sales operation before it went into the method.

Calibrated for industrial B2B

Long asset lives, technical buyers and third-party parts competition. The diagnostic is built for how equipment aftermarkets actually work — not retail or SaaS playbooks.

Value on its own terms

The diagnostic stands alone: a scored, quantified view of your position, whatever you decide next.

Self-assessment · 2 minutes

How does your aftermarket score?

Seven questions across the dimensions of the Installed Base Revenue Scorecard™. Rate each from 0 (none) to 4 (optimised). Your result updates as you go.

Start here · Tier 1

A focused diagnostic. Clear output. No lock-in.

Four weeks that replace estimates with your data and end with a scored, quantified picture of your aftermarket position.

Installed base mapping and segmentation
Service attach rate and gap analysis
Parts penetration and share-of-wallet review
Contract coverage and recurring revenue audit
Revenue concentration and risk scoring
Prioritised opportunity register with quantified upside
Executive readout with your MD and commercial team

Timeline

4 weeks

Format

Remote + site visit

Output

Quantified gap

Investment

Discussed on call

Book a 30-min call

Installed Base Revenue Scorecard™

SAMPLE CO. (FICTIONAL) · 380 UNITS · EXECUTIVE SUMMARY

Overall score

11 / 28

Leakage / yr

$4.4M

Upside / yr

$1.4M

Dimension	Score	Status
Installed base visibility	1 / 4	Gap
Segmentation	1 / 4	Gap
Service attach	2 / 4	Watch
Parts share of wallet	2 / 4	Watch
Contract coverage	1 / 4	Gap
Lifecycle & retrofit pipeline	1 / 4	Gap
Commercial enablement	3 / 4	On track

Illustrative sample with fictional data — not a client result. Leakage and upside computed with the method shown in the calculator above.

Questions you're probably asking

Straight answers.

How much does the diagnostic cost?

It depends on the size of your installed base, geographic spread and how ready your data is. We cover it on the first call, before you commit to anything. The diagnostic is deliberately a low-commitment entry point — if it delivers value we talk about next steps; if not, you keep a scorecard that's still useful.

We already have a service business. Is this relevant?

Almost certainly. Most equipment manufacturers run a functional service operation — field service and in-house repair. The larger opportunity sits beyond it: predictive maintenance, process optimisation, reliability engineering and contract packaging. The diagnostic shows exactly where your gap is.

Who is this for — and who isn't it for?

Industrial and capital-equipment manufacturers of roughly $20M–200M revenue with a meaningful installed base, led by a founder, MD or commercial director who knows aftermarket is under-monetised but hasn't had the bandwidth to fix it. Not a fit for pure distributors, pre-revenue businesses, or companies with no recurring service component.

What does the four-week engagement look like?

A kickoff workshop with your leadership, a data review, interviews with commercial and service leads, a site visit where relevant, then analysis and an executive readout. Minimal disruption — most of the heavy lifting sits with us.

What happens after the diagnostic?

Your call. You can move into the core program, where we build the Aftermarket Growth Playbook™ and drive execution with you, or take the Scorecard in-house and run with it. No lock-in — the diagnostic stands on its own.

Start a conversation

Your installed base is already there. The revenue is the question.

One 30-minute call to size the opportunity and see whether there's a fit. No pitch deck, no pressure.

01We reply within two business days to set a time.
0230 minutes on your installed base, not our slides.
03You leave with a view on where the money is — whether or not we work together.